e-marketing

20 Major Marketing Mistakes - No1. Failing To Understand TheNature Of Internet MarketingBy Donald Saunders
A surprisingly high number of people who are new to the worldof online marketing believe that it is a simple art. If onlythis were true!
I’m not saying that they believe that all they need to do isfind themselves a product, build a website, plug-in an ordersystem, place an advertisement or two and then wait for themoney to roll in, but many people simply fail to appreciate thesignificance of the use of the word Marketing in the phrase"Online Marketing".
A quick look at the index of any online marketing course willan indication of just what is involved in setting up your owninternet business with such headings as, "Building a website","hooking-up your order pages", "Setting-up a newsletter","Winning the search engine war" and a great deal more. Now, eachof these elements is important in its own right, but together,they simply create the framework necessary to allow you to startmarketing your products or services.
However, even once you’ve dealt with all of this, people aren'tgoing to start flocking to your website with their credit cardsin their hands. You are going to have to go out and find yourpotential customers, get them to your website and then persuadethem to buy your product or service.
So, the first question you need to ask yourself before you tryand sell anything online is whether or not you are asalesperson?
Before you invest even one single penny in setting-up youronline business, you have to understand that your principle rolewill be that of salesperson.
Now, many people have a problem when it comes to seeingthemselves as a salesperson, often because of the stereotypethat paints all sales people as dishonest and ready to do justabout anything that they have to get us to part with ourhard-earned cash.
Naturally, the problem with stereotypes is that they are oftenvery wide of the mark. The vast majority of sales people aresimply ordinary people doing a job and, like most of us, theyare decent, hard-working and honest people. Despite this themany of us have been brought up to distrust the salespeople andthat makes your job as an online marketer that much harder.
So, how do you jump this particular hurdle? Well, there arereally only two ways to deal with the marketing needs of yourbusiness.
The first is to accept your role as salesperson for yourbusiness and learn as much as you can about selling online. Inpractice, this means doing your homework and seeking out some ofthe more successful internet marketers and following theirexample. There are too many to list them here but, as you doyour research, you will discover names such as Jim Edwards, JayAbraham, Ken Evoy and Terry Dean that come up time and timeagain. Each of these successful marketers has his own particularstyle and you will warm to some immediately and find that thereare others that you simply can’t get in tune with at all. Allare however extremely successful online marketers and have agreat deal to offer by way of help and advice.
The second approach is to accept the fact that you are notcomfortable filling the role of salesperson.
Now this doesn't mean that you can merely ignore the problem ofneeding a salesperson in the hope that it will go away, becauseit won't! Like it or not, marketing is crucial to your successand it must take the prime spot in your online business plan.However, if you really feel that you can't take on this rolethen don't. Simply get somebody else who can fill the role.
This might mean taking on a partner, or employing someone totake care of your marketing for you, both of which are major,and possibly costly, steps. Nevertheless, your business willsuffer badly if you don’t put marketing at the centre of youroperation and this in one bullet you are going to have to bite.
Of the many hundreds of new businesses that appear online everyweek the majority will fail and, of those that do make it, onlya tiny proportion will be truly successful. In almost everysingle case the secret to their success lies in will be theimportance that the business owner places on the role ofmarketing and on his own role as a salesperson.
About the Author: Donald Saunders is the author of a number ofinternet marketing reports including 20 Major MarketingMistakes. For more details please visithttp://20-major-marketing-mistakes.com or pick up your own copyof this report at http://webmarketingcentre.com
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