5 strategic internet marketing

Kick Off Your Holiday Marketing Campaign With These 5 StrategicInternet Marketing Tips!By Derek Gehl CEO Internet Marketing Center
NOW is the time to launch your strategic Internet marketingplan for the upcoming holiday season.
If you think it's too early, consider this: A recent study byBizRate found that 34.9% of online holiday shoppers will starttheir shopping by Halloween this year!
In order to capture their attention, you want to make sure thefirst fold of your web site is full of the information holidayshoppers need to know before they'll decide to buy. (For thoseof you who aren't sure what the "first fold" is, it's theportion of your web site people see before they scroll down orclick on any links.)
If you want to maximize your holiday conversion rates, makesure your top fold includes...
- Holiday-ready headlines and sales copy: In order to make yourheadline really speak to your visitors, make sure it addressesthe need they're trying to solve: choosing a gift for a friendor family member.
- Be sure to explain exactly what kind of benefit they'll getfrom your product or service -- and then also mention thebenefit the giver will receive from offering it as a present! An opt-in offer that speaks to the needs of holiday shoppers.For example, you could put together a "Holiday Buying Guide"that tells people more about your products and explains whythey'd make great gifts.
- Holiday specials and discounts: Make sure you offer somespecial deals on your products to entice your visitors to buy!How about an early-bird deal if your customers make a purchasebefore a certain date? Or a special discount for those panickylast-minute shoppers?
- Your shipping information: If you're able to offer free ordiscounted shipping, be sure to include some mention of it inthe top fold of your site.
- Provide an ironclad shipping guarantee and return policy socustomers know their gifts will arrive in time. Put both at thetop of your right- or left-hand sidebar so your customers won'tmiss them.
- Free gift-wrapping service: It's another great way to giveyour customers an extra perk without much additional cost toyou. For the cost of some paper and ribbon, you can make anyhumble package look like a fabulous holiday gift!
- Urgency builders: Another thing you could include in yourfirst fold is a little "countdown" box that tells your visitorsexactly how many days are left to Christmas, or to the shippingdeadline for gifts to arrive in time.
Or try installing a Hover Ad with an urgent holiday messagethat lets them know right away exactly how long they've got tomake a gift purchase.
You could also use the Hover Ad to advertise your holidayspecials and encourage your visitors to sign up for more info,or offer a special discount coupon to people who join yourmailing list.
Now that you've got some quick and easy ideas to get yourmarketing plan underway, don't let your competitors beat you tothe punch!
Remember, it's never too early to launch your strategicInternet marketing plan for the holidays. Give yourself the giftof a boost in profits this season!
About the Author: Derek Gehl is CEO of thehttp://www.marketingtips.com, which has been teaching realpeople how to use the power ofhttp://blog.marketingtips.com/derek to make real money on theInternet since 1995. Sign up for IMCs newsletter.
Source: http://www.isnare.com
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